Adding Videos and Tutorials to the Chiropractic Marketing Mix

Using videos in your chiropractic marketing is becoming a popular way to share valuable information with people not only in your small corner of the world but all over. Creating videos with content rich keywords in your chiropractic marketing can also help push your practice to a higher level. From personal experience, I know that I really enjoy watching videos on blogs, on facebook and even searching YouTube for tutorials on how to do things myself. There is so much information available online that you can just about learn how to do anything in regards to social marketing, building a website or setting up a blog.

Videos are a perfect way to establish a connection between you and your chiropractic patients and prospective patients. Here are a few easy ways to use videos in your chiropractic marketing and social networking.

Using videos in your blogs: Making it personal gives you the advantage when communicating with your readers. Sharing information with viewers not only captures attention and stirs up curiosity and it opens a window creating an instant connection and familiarity, just as if you were having a conversation with them in your office. Embedding a video on your blog also allow you to share a more personal side of you, maybe a clip from a recent family vacation or a sporting event. Play around with it and have fun. Here's one created for chiropractic ads:

Websites: Placing a video on one of your website pages is easy to do but you will probably want to keep this a bit more professional and along the lines of educational such as; the effects of sitting with poor posture over a period of time can cause low back problems later in life or how spinal decompression can be a viable alternative to back surgery.

Landing pages: A short video used in this instance is great because it gives you the opportunity to speak to a prospective patient before they go to your website. Think of it like a virtual business card an introduction of yourself to the viewer. You might even consider placing this type of video on your Linkedin page.

Linking videos on Faceboook: If you’ve jumped on board the social media train then you probably have a facebook page. If so, linking your videos in the status updates is a perfect way to advertise your practice and keep your fans updated on what’s going on at their chiropractor’s office. Facebook is a great platform for chiropractic marketing as it allows you to share content with others and it puts your video in the hands of others who will be inclined to share it with their friends. For instance, they would link your video to their wall and tell their friends the chiropractic office they go to for chiropractic care. If you incorporate nutrition, light physical therapy or massage in your office this is a great way to promote those services with informative videos.

Linking videos on Twitter: Might as well have a twitter page too, this is where sharing videos gets really easy, with a simple retweet any or all of your contacts can retweet your video link to all of their followers. Add to that the use of hash tags when you add your video to your twitter status, this helps people find your twitter page. Hash tags on Twitter are like bookmarks for reference and many people will search for information on Twitter by using a hash tag (#) before the key word they are using. For example; a chiropractor might search for #chiropracticmarketing.

Having a YouTube account or some other video hosting site is the best way to keep your videos stored for easy access and this also helps to generate more traffic back to your site or blog. It is suggested by some that adding your landing page or website address onto the end of your videos so viewers can find your practice’s website is another way to drive traffic back to your site.

There are several tutorials online to teach you how to create your own videos. You don’t have to be an expert, start small with an introduction video from you to your viewers. Later when you become more comfortable with talking in front of a camera you can expand your content. Another type of video is the tutorial style using a video screen capture format. These really make my day especially if I want to find out how to do something myself. Everyone is into the DIY mode these days, so this is your chance to shine your light of expertise and share it with the world. The content doesn’t always have to be related to chiropractic, but something you have accomplished and can share with others. For instance, I learned how to format a twitter background from a tutorial made by a guy whose profession is real estate, but he used that tutorial to help others and in turn he used it to network his business.

Adding videos to your existing chiropractic marketing efforts only increases the possibility of being seen by people looking for great chiropractic care and even those who aren’t aware of chiropractic and all of its benefits.