Don't Change What Already Works, No Matter What Anyone Tells You

Throughout my day I often receive many emails asking questions regarding the Ultimate Chiropractic Ads. If your not familiar with this indispensable chiropractic marketing tool, you might want to check them out at Ultimate Chiropractic Ads.com

Now that you know where to find out about this vital tool for your practice, I would suggest you take the time to subscribe to the free emails you can receive from me personally. I said "FREE" emails full of marketing strategies, tips for building your practice and ideas on bringing quality new patients. Add to that, a free 62 minute Chiropractic Advertising audio.

Once you subscribe you will then be able dive deeper into the story and design behind the Ultimate Chiropractic Ads. You can even watch a short video of me opening a new package of ads.

You will also be able to see what the ads look like...but you won't realize the full impact of what you can gain from these valuable tools until you actually hold them in your hands and see for yourself the quality and value put into these ads.

Back to my reason for writing this post. Like I mentioned, I receive many emails with questions. One has been asked more frequently than most, so I thought it best to address it. The question starts out like this.....

Dr. Beck,

I have received my copy of the Ultimate Chiropractic Ads and will be calling my newspaper rep in the next few days. I was wondering what I should change on the ad that I have selected to run?

Sincerely,

Your Awesome Client

That's is a great question and I will tell you the same answer as the one written in manual #1, section 2, page 10....only change your name, your phone number, your address and the paragraph that explains how someone would get to your office. That's all!

This is why the ads are so effective and easy to use. They are written as an advertorial style ad. This is an ad that's designed to look like an editorial or a article. It is made to look like that in order to grab people's attention and keep them reading the information contained inside.

Now you tell me....

How many changes should you make to the ads when placing them in the newspaper?

Well just when I thought I had made that crystal clear, I recently received an email from a doctor, saying he had not gotten the expected ROI from one of my ads. I asked him to send over a copy of the ad he ran. After looking at his ad, I almost fell out of my office chair.

What had he done to the ad?

Basically butchered the thing. He had completely taken out the offer and any mention of price, only leaving the bullet points describing the exam. Those bullet points are designed to build value in your exam.

What is the patient going to think when looking at that value buildup, and then you leave them hanging on price?

They will just assume its going to cost hundreds of dollars and not come in.

The other mistake this guy made was inserting a couple of his own sub-headlines into the ad. This completely killed the flow of the ad and to the point, the sub-heads were terrible.

Here's my point...

Let me say this again...."I do not recommend taking out or changing anything out of the ads (other than the contact info for your practice: name, address, etc), unless you must make changes due to state laws."

Everything is put in the ads for a reason.

Also, these components have been tested and proven to work. By letting the ads work as designed, you'll have much greater success.